The Coca-Cola Store

A Shopping Experience

COMMERCIAL

New York, NY

Coca-Cola engaged RRA to bring its keen sense of the consumer shopping experience and an understanding of the company’s global strategy to the design of The Coca-Cola Fifth Avenue store. An illuminated path entices visitors into the 150’ long space with an undulating ceiling element, wall display of interactive videos, exhibits and merchandise anchored by a monumental stair captivates the customer with the vintage history and fun of one of the world’s most visible brands.

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Davis & Warshow Showroom