Re-envisioning a Recognizable Brand

With RRA’s keen sense of the consumer’s shopping experience and an understanding of the company’s global strategy, Coca-Cola Fifth Avenue sought to design store that would delight in the vintage history and fun of the most visible brands in the world. A key architectural success was designing the space to entice visitors into the 150 ft. long store. With an illuminated path flanked by a captivating wall design, floor pattern and ceiling treatment, visitors are encouraged to linger as they view interactive videos, exhibits and merchandise. Special touches include a monumental staircase and sculptural bronze railings along the narrow space getting and keeping the attention of the busy shopper in one of the highest-profile shopping districts on the planet.